PRESS sparkling alcohol seltzer has selected Anthem Branding Company. Anthem will lead all strategy and creative efforts for the brand. PRESS, based in Milwaukee, Wisconsin, is the newest player in the alcohol seltzer category. The company hopes to launch a new national campaign by the start of the new year. “It’s a great product with a truly great story. We look forward to telling it.,” Anthem Partner Dave Galligos said in a statement.