Zoosk is an online dating company that popped up in the flurry of the success of Match.com and eHarmony.com. They desperately needed to stand out. And Fast. In a saturated market of showing testimonials and people finding “the one”, we wanted to take an opposite approach. We launched with, “online dating, your way” and used humor and light-heartedness to show dating stereotypes and that ultimately, dating can be fun, and that you can date how you want to – whether you want to just flirt, date, or find your soul mate.
case study video
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