PRESS sparkling alcohol seltzer has selected Anthem Branding Company. Anthem will lead all strategy and creative efforts for the brand. PRESS, based in Milwaukee, Wisconsin, is the newest player in the alcohol seltzer category. The company hopes to launch a new national campaign by the start of the new year. “It’s a great product with a truly great story. We look forward to telling it.,” Anthem Partner Dave Galligos said in a statement.
Katie Harris is the newest hire at Anthem Branding Co., but she feels like a veteran of the shop. That’s because she worked with the founders, Chris Milhous and Dave Galligos at Ogilvy when they were the President and ECD, respectively. Katie turned down more than one offer and waited until there was a spot for her as Account Director at Anthem. “Katie is someone we had to have. She’s smart, fun and fits our culture perfectly and we have history. Good history.” Katie will be heading up several key accounts for the agency.
Anthem Branding Company partnered with IHG’s Owners Association to create a grassroots program for hotel operators to raise funds to support their charity, Give Kids the World.
The program, named CHIP IN, called for hotels to set up a putting green inside the hotel and challenge guests to putt for a donation to the great charity that gives terminally ill children cost-free vacations. Prizes such as rewards points, merchandise and dining vouchers were given out to participants who made their putt.
Nearly 100 hotels participated in the cause and over $20,000 was raised during the summer of 2017.